Etihad Airways
Find the 10 destinations
Etihad Airways made their biggest route expansion in history by adding 10 exciting new destinations simultaneously. To communicate this momentous news, they were willing to do something they'd never dared before: withhold the locations in the initial announcement — to make people guess them.
2024
Impact BBDO
CCO: Ali Rez
Creative Director: Dennis Silveira
Art Director: Andre Queiroz
Copywriter: Alison Cordeiro