Cheetos
Cheetos Pants
You've done it — eaten Cheetos and wiped the cheesy dust on their pants. So we thought, why not make pants that are actually made for that? That’s how Cheetos Pants were born. They’re the same bold orange as the snack, with a fabric that soaks up all that Cheetle without looking dirty.
2025
Impact BBDO
CCO: Ali Rez
Creative Director: Dennis Silveira
Art Director: Andre Queiroz
Copywriter: Alison Cordeiro
Awards
Communication Arts
Award of Excellence in Design
Loeries
Silver | Fabric Design
Silver | Integrated Campaign
Silver | Ambient
Bronze | Audience Insights Innovation
12x Shortlists