321LR
Where: Impact BBDO
When: 2024The countdown has always been a part of collective lives, from launching the first rocket to the moon to celebrating every New Year. We’re all familiar with the 3, 2, 1… We embrace the concept of a countdown, playing with the aircraft's name, to communicate to our audience that the Etihad 321LR to explore more, with more flights across our network expansion.
STOPOVER CAMPAIGN
Where: Impact BBDO
When: 2024In partnership with Abu Dhabi Tourism, Etihad Airways launched a campaign to showcase everything you can experience in Abu Dhabi during a stopover on your way to another country. With two nights in the city, you can double discoveries.
EUROS 2024
Where: Impact BBDO
When: 2024During the finals of Euros 2024, we had the opportunity to create media for an OOH campaign celebrating both the victory and the defeat of one of the teams. A brief that popped up in the last minute—literally at the 90th minute—and was tackled with lots of fun in the copy.
REDEFINE YOUR EXPECTATIONS
Where: Impact BBDO
When: 2024
To communicate the key difference between Etihad Airlines and other competitors we will call out the most “expected” experiences on board, and challenge our audience to elevate their standards because they can always expecting more with Etihad.
YOU SHOULD TRAVEL MORE
Where: Impact BBDO
When: 2024The summer in the UAE can be brutal for many, with up to three months spent avoiding the outdoors due to the extreme heat. So, everything inside your home seems to push you to travel. The idea was pitched to the client, but it was never produced.
GOOGLE #SEARCHON
Where: Ogilvy Brasil
When: 2023
Liz Taylor invited creatives from around the world to participate in a proactive project celebrating Google’s 25th anniversary. We came up with the idea #SearchOn, where, through five search suggestions, we showcased what each generation has in common when it comes to searching. This way, we highlighted how Google remains an integral part of people's lives, even as they navigate different stages of life.
BATER APP LOGO DESIGN
Where: Freelancer
When: 2023
I was hired to develop the visual identity for a startup. The product is an app synced with your car's battery, providing information about its health, warranty, inspection dates, and infographics. Inspired by a speech bubble, we created the face of the company, incorporating positive and negative symbols to represent the battery's neutrons.
LETCLINIC LOGO DESIGN
Where: CASAde28
When: 2020
LetClinic is an app for renting medical offices. Created during the pandemic for professionals who had to leave their offices, the startup reached out to us to develop a logo and visual identity. The symbol was designed to resemble a medical office and a location pin. Since it’s a startup, we aimed to communicate the brand as clearly and directly as possible.
GARCIA FAMILY FOUNDATIONLOGO REDESIGN
Where: CASAde28
When: 2020
The GarciaFamilyFoundation (GFF) is a New York-based nonprofit organization. The foundation funds education, music, art, and culture projects for underprivileged families across the United States. We were invited to redesign their logo. At the client’s request, we increased the font weight contrast to ensure better visibility when scaled down for smaller materials. Additionally, we refined the symbol by applying the golden ratio for a more balanced design.