MOST CHALLENGING CHALLENGE
Client: Adidas
Where: Ogilvy Brasil,
sep 2022.
Role: Art Director and Motion Design
To launch the Adidas NMD V3, we initiated a TikTok trend that encouraged people to explore various locations in town while wearing their sneakers. To promote this, we created a special soundtrack. The participation was organic, even from those without the new sneakers.
TIKTOK AWARDS 2022
BRAND BUSINESS SUCCESS CASE