FIND
THE 10 DESTINATIONS
Client: Etihad Airways
Where: Impact BBDO,
nov 2024.
Role: Art Director
Etihad Airways made their biggest route expansion in history by adding 10 exciting
new destinations simultaneously.
To communicate this momentous news, they were willing to do something they'd never
dared before: withhold the locations in the initial announcement
—
to make people guess them.